Ikea lets its price tags tell the story in clever new campaign

In our Annual Awards for 2025, Ikea was given the title of Most Creative Brand, and as the year enters its final quarter, the Swedish furniture giant shows no signs of slowing. In its latest campaign for the Swedish market, the brand continues its emphasis on value in its products by zooming in on the price tag via a series of elegantly shot ads. Working with Stockholm-based creative agency…

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