There are very few things a powder hound wouldn’t do for a free lift ticket. The “Plates for Powder Program” thrives on that, offering Nevada and California drivers a free ski pass to a handful of Tahoe area resorts by purchasing a license plate. The program raises funds used to support environmental improvement projects in the Tahoe Basin: The California Tahoe Conservancy, The Tahoe Fund, and the Nevada Division of State Lands.
A press release from TahoePlates announced the return of the program for the 2025-2026 season, with drivers able to purchase the Tahoe-themed license plates now through April 1, 2026.
“The ‘Plates for Powder’ program is an incredible way for California and Nevada drivers to show their love for Tahoe while also giving back,” said Amy Berry, CEO of the Tahoe Fund. “As has been the case since this program started, proceeds from the purchase of Lake Tahoe license plates help advance important environmental improvement projects in the Tahoe Basin.”
“We’re grateful to all the resorts and the participating skiers and snowboarders for their support,” adds Jason Vasques, executive director of the California Tahoe Conservancy. “Funding from the Lake Tahoe license plate directly benefits our agency’s work to restore and enhance the Basin’s extraordinary natural and recreational resources.”
Resorts participating in the program this season are Boreal Mountain Resort, Diamond Peak, Heavenly Mountain Resort, Homewood Mountain Resort, Kirkwood Mountain Resort, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sugar Bowl Resort, Tahoe XC, Tahoe City Winter Sports Park and Tahoe Donner Cross Country.
