Carhartt marks 50 years of Active Jac with poignant ode to oyster farmers

To celebrate the 50th anniversary of its iconic Active Jac, Carhartt has launched ‘You don’t turn 50, you earn 50’, a campaign that refuses to speak about the product in isolation, instead weaving the jacket’s life into that of Zeeland’s oyster-farming dynasties: the Nelis and Cornellisse families. The campaign centres on a short documentary film that follows Dutch father and son Aard and…

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