The Lego Group’s 2025 holiday campaign has arrived, and it’s hitting all the right nostalgic notes – a recurring theme of this year’s crop of festive ads. Titled Hello, Is It Play You’re Looking For?, the global campaign brings together Lionel Richie, a cast of Lego minifigures and a healthy dose of festive chaos to remind families that playtime is where the real magic of Christmas lies.
Thursday, November 06, 2025
