Sainsbury’s turns to the BFG once more for its Christmas ad

Halloween is done, so now – in the UK at least – marketers’ minds turn to Christmas with a flurry of festive ads due to land this week. Among the first is Sainsbury’s, which has joined forces with Roald Dahl’s lovable giant once more. The 90-second ad sees the BFG tasked to tackle The Greedy Giant, who is stomping around town stealing all the Sainsbury’s Christmas food, which he proclaims is…

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